Privacy Policy

Based on Personal Data Protection Regulation No. 2016/679

This Privacy Policy does not apply to third-party apps, services or websites, even if you use/access them through XXX.com. This Privacy Policy does not apply to information provided or obtained by third parties. If this Privacy Policy does not apply, before you provide your personal data, you should read the privacy policy and related terms posted on the website or app you use, or applicable to other services you use.

This privacy policy provides information on how we collect, use, store and process your personal data, so please read this Privacy Policy carefully before you start using XXX.com services. By registering or otherwise using XXX’s website or mobile app, you will be required to confirm that you have read and understood this Privacy Policy. If you do not agree with this Privacy Policy, we recommend that you do not use the “XXX.com” website and (or) mobile app.

The controller of your personal data is SIA “XXX”, legal entity code 43000000000, address: XX street 52, Riga, LV-1000, Latvia, contact phone +371 60000000, e-mail address: [email protected] (hereinafter – “xx.com” or “We”).

 

Purposes and legal basis of personal data processing

1. Online Shopping and Services

We process your data to the extent necessary to conclude a purchase contract or offer our other services, such as:

• provide Websites and mobile application to display and sell our products;
• offer local services that are also available in our physical stores and events;
• publish regular and cyclical advertising programs;
• process transactions, including payment processing and shipping;
• consider and process claims related to consumer rights, for example, to perform actions in accordance with statutory guarantees or return of goods before and after the conclusion of the purchase contract, including through direct communication (by phone, e-mail);
• provide the store’s own information, messages, newsletter and other direct communication;
• guarantee the security, functionality and stability of our services at all levels;
• evaluate and measure the data related to the shopping process, including cases of returns and cancellations made by the User;
• offer, deliver and process gift cards and discounts;
• recommend featured items based on your fashion preferences.

If a contract is concluded or it is necessary to fulfill and provide the services you want to use, your personal data is processed on the basis of a concluded purchase contract.

 

2. Goods and Services offering

Your data may also be processed for the following purposes:

• analyze the frequency of products displayed on the Website and offer products and services that match your purchase history and preferences;
• personalize the offer of goods and services based on the data you provide;
• customize the look of the web page and create recommendations that match your fashion taste.

We use device and access data as well as similar data from our partners for this purpose. Personalized display of goods and services ensures a more convenient and efficient use of the website, and also guarantees that the offered goods are available. Thanks to personalization, we can offer products and services that best suit your needs.

 

3. Advertising and Market Research, Data Analysis

As part of data analysis and market research, we use your data for advertising purposes, including:

• creating target groups of users (also on social networks such as Facebook) based on similar interests, preferences and website usage or shopping habits (segmentation);
• collecting and processing information about demographic data, fashion preferences, shopping and website usage habits in order to effectively promote our brand goods and services;
• identifying and forecasting consumption and fashion trends;
• creating internet shopping forecasts;
• advertising goods and services;
• planning advertising campaigns and analyzing their effectiveness in specific target groups;
• improving and adapting advertising strategies so that they more accurately meet the interests of customers.

This allows us to offer you relevant products using anonymized statistical data and data that can be linked to a specific person through additional activities.

 

4. Product and Technology Development

We process your data to design and develop products and services, including mobile apps, technologies and personalized solutions that meet your preferences and needs. For this purpose, we use aggregated, pseudonymized or anonymized data, which helps to identify and fix problems related to online shopping more quickly, as well as improve the quality of customer service. Our goals include:

• development of technical solutions to facilitate finding goods and simplify the shopping process;
• more convenient communication with the Controller by introducing automated communication solutions, such as chatbots;
• personalized service and technology optimization to improve data analysis, brand advertising and online shopping;
• the development of security technologies that protect IT systems and personal data, as well as help prevent fraud;
• optimization of business and logistics processes to speed up and simplify the execution of contracts and the provision of services;

 

• constant improvement of technical solutions to ensure even more accurate personalization of goods and services;
• development and implementation of automatic mechanisms for solving problems reported by clients;
• fraud prevention and improvement of control mechanisms;
• development and testing of software solutions to streamline business and logistics processes.

 

5. Optimizing the Services

To improve business and protect our interests, your data is processed for the following purposes:

• improvement of customer service services, including the implementation of automated solutions to simplify the processing of reported problems;
• prevention of fraud and strengthening of control mechanisms;
• ensuring consumer rights after the conclusion of the contract, including filing complaints and returning goods;
• fulfillment of obligations related to the purchase agreement, such as the preservation of transaction documentation and tax documents;
• proving the company’s compliance with legislation, in particular with regard to consumer rights and personal data protection;
• provision of legal requirements.

Your data is processed on the basis of our legitimate interests in the optimization of business operations.

 

Processed Data

• For account registration on the website: first name, last name, e-mail address.
• For account use and management on the website: name, surname, phone number, e-mail address, gender, address (street, building and apartment number, postal code, city, country), taxpayer registration number or personal identification number (if necessary for invoicing).
• For sending information (newsletters) about advertising campaigns, special offers and discount codes: e-mail address, phone number, date of birth.
• For the execution of purchase contracts after registration on the website: name, surname, e-mail address, phone number, address (street, building and apartment number, postal code, city, country), taxpayer registration number or personal identification number (if necessary for invoicing), information about the purchase made.
• For information on product availability: e-mail address.
• For payments for returned goods: bank account number.
• For communication with customer support: name, surname, transaction data (delivery address, ordered goods), contact information (postal address, including street, building and apartment number, postal code, city, country, e-mail address, telephone number).
• To improve the quality of customer service: voice recordings during phone calls (you will be informed about this at the beginning of the call).

 

Your rights in relation to the processing of personal data

You have the following rights regarding your personal data:

• Delete your account – you can start the account deletion procedure in the “My accaunt” section.
• Delete your data without reason – this may lead to the complete deletion of your account from the website.
• Object to data processing – you can object to the processing of your data in whole, in part or for a specific purpose.
• Limit data processing – you can request that your data be processed only for a certain period of time or to a limited extent.
• Correct or update your personal data – after signing in to the website, you can make changes in the “My accaunt” section.
• Unsubscribe from the Newsletter at any time.
• Transfer data to another organization – you can request the transfer of data to another organization by specifying its name, address and amount of data. The transfer will take place electronically after confirming your request to ensure data security and to confirm your identity.
• Receive information about the scope of your data processing.
• Submit a complaint to the data protection supervisory authority.

Submitting your request and exercising your rights will not affect the processing operations already carried out. You will be informed about the result of the examination of the request within a month.

 

Data Storage

We retain data about your transactions for as long as required by tax law or for as long as necessary for our legitimate interests as a controller, such as maintaining evidence in connection with complaints or product returns. Deleting your data does not affect its processing in these specific respects.

 

Communication in relation to personal data

You can send us notifications or requests about personal data using your preferred method of communication.

E-mail:[email protected]

Phone number: +371 68 000 000

Letter to the following address: XXX LTD, xx  Street 1, Riga, LV-1000, Latvia

 

Period of storage of personal data

We store your personal data for the following periods:

• For the duration of your account on the website;
• Transaction data (tax legislation) – 5 years after the end of the tax year in which your fiscal obligations arose;
• Contact with Customer Service – 2 years after each contact;
• Advertising activities (newsletter) – until you withdraw your consent;
• Direct promotion of goods – until you express clear and justified objections;
• Notifications about product availability – up to 6 months after submitting your request;
• Statistical purposes, filing or defending claims (e.g. in cases of complaints) – until the end of the term for filing claims specified in the relevant legal acts.

 

Data transfer for processing and data sharing

We transfer your data for processing only to the extent necessary to achieve the specific goals of our partners and companies. This data can be transferred, for example, to employees of warehouses and sales points.

To ensure a more convenient use of the online store, your data may be shared with:

• IT and analytical service providers (for example, personalized product display and user segmentation);
• Cloud computing service providers (for example, using software on external servers);
• Correspondence sending service providers (for example, for sending the Newsletter);
• Organizations participating in the execution of contracts (for example, courier services and payment processing providers).

These service providers become data controllers at the moment the data is transferred.

Your personal data will be shared with third parties only for the purposes specified in the Privacy Policy, and you will not receive advertising material from other companies. We do not provide advertising services to third parties.

We guarantee secure processing of your personal data through effective and carefully selected technical and organizational security measures.

 

Transfer of Data outside the EEA

According to the tools used by the Controller, such as those provided by Google, your personal data may be transferred to countries outside the European Economic Area (EEA), including the United States of America or other countries where Google’s partners maintain tools used to process personal data with the Controller. Secure processing of personal data outside the EEA is ensured by the application of contracts that comply with GDPR requirements and include appropriate data processing provisions.

 

Newsletters

You can subscribe to the Newsletter by specifying your e-mail address or phone number. We use electronic means of communication to inform you about available goods and services, trends, special offers, sales, promotional codes (for this purpose we may share your email address or phone number with our trusted partners), as well as pending purchases in our online store. You may also be offered the opportunity to express your opinion in surveys.

You can cancel your subscription at any time by clicking on the link available in each Newsletter message or by sending an e-mail to [email protected].

 

Notification of Product Availability

Upon request, we may send electronic notifications regarding the availability of the items you have selected. When the product is available, you will receive a notification to the provided email address. Personal data is provided voluntarily, but is necessary to receive the notification.

 

Data processed by websites and mobile devices

In order to provide services (if necessary or based on the legitimate interests of our third parties), we may automatically collect and record data that your device’s web browser sends to the server (for example, to ensure the security of IT assets or other user protection needs). This data may include, for example, cookies, IP address, software and hardware parameters, websites visited, mobile device ID number, application usage information and other data about your devices and systems. The collection of such information ensures the proper functioning of the website, allows more convenient use of its functions and full access to the content.

 

Cookies

Cookies are small text files that contain IT data and ensure the proper functioning of the Website. They are stored on your devices and allow you to recognize your device by customizing the appearance of the Website to your preferences. Cookies are necessary to be able to successfully log in to the Website and to use all its functions without interruption. They help us track your activities on the Website, but cannot identify you personally. Cookies are used for the following purposes:

• Adapt the content of the Website to your preferences and improve the browsing experience.
• Compile statistics to understand how you use the Website and offer content that matches your fashion preferences.
• Save session information.
• Provide advertisements that are relevant to your needs.

 

Facebook Custom Audience

With Facebook’s Custom Audience tool, we can safely pass our customers’ email addresses or phone numbers to Facebook’s tools. If you are registered on Facebook or other Meta Group sites and your email address or phone number matches the one you provided when visiting our site, you may be shown sponsored messages about our offers, trends, special offers, sales or discount coupons. We will not send advertising information directly to your email address or phone number while using this tool. If you do not want to receive this type of advertising, you can deactivate the “Custom Audiences” feature in your ad settings by signing in to your Facebook account. You can find more information about non-standard target groups here: https://en-gb.facebook.com/business/help/341425252616329?id=2469097953376494.

 

 

 

Pixel and similar technologies

Our partners whose services we use may place pixels on our websites. When you visit our websites using this pixel or similar technology, a connection is made to our partners’ servers. Placing the pixel requires your consent, which you provide by accepting advertising cookies. Our partners may use the information provided about your fashion preferences to tailor our product offerings to your interests.

This allows you to receive personalized content that matches your preferences and interests, making our products more attractive. By receiving this data, we can evaluate the effectiveness of personalized ads and prepare reports on this content.

 

Google Ads

When using Google Ads tools, your data may be transferred to other partners and service providers. Google Ads is used to advertise our branded products on external websites. Based on the results of advertising campaigns, we can evaluate the effectiveness of advertising. Our goal is to only show ads that match your fashion preferences and improve the website to make it more enjoyable.

If you visit our website using a Google ad, Google Ads will store cookies on your device, but they will not fully identify you. The collected information can be used to display advertisements on websites, Google search engine and Google partners. If you are a registered Google user, Google can associate your visit to our website with your account. If you are not registered with Google or are not logged in, Google may store your IP address.

 

Privacy Policy Changes

Website services and features may change, so the Privacy Policy may also be updated in the future. We will inform about the new versions of the document on the website. This document is provided for informational purposes only.